Welcome to the Front of the Curve.

— engineering a better experience —

Certified in Experience Engineering™

You promote an image; a cultivated taste. Your clients know what they’re looking for, from the first step inside. A sophisticated palate, from couture to cuisine. We call it experience. And that’s exactly what we design, for America’s top retail and restaurant destinations.

Ambience. Illumination. Sound. Airflow. The physics of dynamic dining and shopping. It’s engineering that makes your dressing room feel like a runway. That turns clearance into custom-fit. It’s the mood to match a mellow merlot or a game day All-American burger.

When your customers feel it, they buy it. Better experience = higher profits. We’ve solved hundreds of equations, and this is one we live by. It’s simply what we do: engineer a better experience.

Engineering is a subtle art. Everything we design works behind the scenes. If we do our job right, you might not even notice. But your customers certainly will.”

Christopher Larson – CEO

Our Prototype is Organic.

Though there are prototypes, nothing is prototypical in our industry.  As construction projects evolve, new perspectives develop.  It is not possible to predict how a project will morph and change between the kickoff and the day our client’s first customer walks in to make a purchase.  Our proprietary Swing™ design process allows for changes, even late-arriving changes, and dramatically reduces the exposure to additional fees and cost overruns.  Our design process is creative and organic, just like every member of our staff.

Every one of our clients are unique. Every facility our clients have us engineer is unique. Our approach allows the sensibilities of the customer to come out in the design. It is through our uniqueness that our clients realize theirs.”

Adrian Franks – VP, Electrical

The Hottest Show in Town
(And The Most Comfortable Theater.)

At the Alamo Drafthouse cinema, our ventilation systems keep the airflow as fresh as the storylines … and the menu.

Engineering the Alamo Case Study View the Case Study

Sustainable means permanent. Not trendy. You don’t reach over 400 LEED certified projects with over 36 million square feet by riding on a bandwagon.”

Robert Harris – VP, Sustainability